Roasters contribute coffee culture across the UAE, proving that Dubai today is the most famous specialty coffee destination in the world. The brand has become a symbol of how the city blends innovation, authenticity, and luxury — and now it has gone one step further by setting a Guinness World Record.

This achievement did not happen overnight. For more than twelve months, the Roasters team worked tirelessly to prepare every detail. Achieving recognition from Guinness meant not only serving rare coffee, but also going through a demanding compliance process. Every step had to be documented, confirmed, and approved. The dialogue with Guinness experts stretched over months, as Roasters provided proof after proof to validate its claim.

The Guinness World Record is more than a title or a certificate. It is the recognition of a year-long journey of persistence, transparency, and passion. It is proof that Roasters did not rely on marketing slogans, but showed the world’s most respected authority undeniable evidence. For Dubai, this moment confirmed the city’s role as a hub not only for luxury and lifestyle, but also for coffee culture at the highest level.

For Roasters, the record is not just about price. It is about cultural responsibility. It shows that coffee can be a symbol of heritage, a work of art, and a story that unites people across borders. The world’s most expensive cup of coffee is not a luxury reserved for a few, but a celebration of the craft, the farmers, and the city that made it possible.

To be officially recognized, Roasters was required to submit a complete package of evidence. That included official invoices from suppliers, purchase confirmations from the international auction, financial documentation, and all supporting materials that could demonstrate transparency. Every receipt and protocol had to be shown — nothing could be left to chance. It was a process that tested patience and professionalism, but ultimately ensured that the record was beyond dispute.

The turning point came at the world-famous Best of Panama auction, the most prestigious stage in specialty coffee. Competing against the world’s top roasters, collectors, and investors, Roasters secured the legendary Hacienda La Esmeralda Geisha — the most iconic coffee in modern history. At the most recent auction, this Geisha set a new benchmark by selling for $30,000 per kilogram.¹ Winning such a lot was not just a purchase — it was an international statement that Dubai has the ambition and capability to stand at the top of the global coffee industry.

At Roasters, the world’s most expensive cup of coffee is more than a drink — it is a milestone written into history. It is a story of one year of preparation, endless communication with Guinness, proof provided line by line, and a global auction victory that brought the rarest beans on earth to Dubai.

According to the most recent Best of Panama auction, Hacienda La Esmeralda Geisha was sold for $30,000 per kilogram.